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Concerned fashion markets

Contemporary fashion retail practices are often conflated with various societal interests and concerns. Today fashion retailing is not just about marketing and selling clothes and style, but also about acknowledging and handling issues like sustainability and fair production or gender and equality. In this sense contemporary retail often involves explicitly political attributes linked to various “concerns” associated with economic transactions. Fashion retail is an illustrative example of concerned markets, i.e. markets where “the economic and social writ large are intricately intertwined” (Geiger et al 2014, p. 2). The formation of concerned fashion markets signals a shift in the organization of fashion retail and in the public view of fashion retail and retail in general. These shifts have implications for industry and society and call for systematic analysis and theoretically based knowledge development. The overall aim of the proposed application is therefore to address the integration of ‘concerns’ on gender and sustainability in fashion retail and explore how this integration organize and shape fashion retail practice and subvert wider socio-material structures.

Maria Fuentes

Centre for retailing


Sidansvarig: Henric Karlsson |Sidan uppdaterades: 2017-05-19

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