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Sustainable Shopping in the Digital Society - A Study of Green Apps

This project examine green apps and their role in sustainable shopping. The digitalization of society has changed the way we shop. Webpages and apps are used to compare prices, read up on brands and companies, and purchase products. What do the emergence of these digital devices mean for sustainable shopping?

The aim of this project is to examine, describe and conceptualize in what ways green apps enable sustainable shopping. Key questions are: in what ways are green apps used? What functions do these apps provide? In what ways do green apps enable sustainable shopping?

An ethnographic study is planned. The fieldwork will consist of: 1) Interviews with designers of green apps 2) Interviews with users of green apps and 3) a close reading/autoethnographic observation of a selection of green apps.

Participating researcher
Christian Fuentes, PhD business administration

Funded by Adlerbertska forskningsstiftelsen 2014-2015

Page Manager: Henric Karlsson |Last update: 4/15/2016

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