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FOCAS -Food, Convenience and Sustainability

This interdisciplinary project will explore how consumers make sense of a range of different sources of information about the healthiness and sustainability of their food choices. The members of the project team are from Denmark, Germany, Sweden and the UK.

The project aims to answer the following questions:

  • How is 'convenience' food defined by consumers and how does its use relate to consumer
  • understandings of ‘healthy eating’ and environmental sustainability?l With what specific practices (shopping, cooking, eating, disposing) are 'convenience' foods associated?
  • How are such foods incorporated within different household contexts and domestic routines?
  • To what extent are current practices subject to change (towards more sustainable and healthier practices)?

Four case studies will be performed on: processed baby-food; supermarket ready-meals; workplace food; and food-box schemes.
The researchers from the Centre of Consumer Science will be responsible for the case study on processed baby-food among families with children aged <18 months. They will answer questions such as: How is processed baby food understood and managed by producers and consumers in terms of health, sustainability and convenience? How does it fit into the routine practices of family life? How are consumers and feeding practices portrayed in the marketing of baby food? What would encourage healthier and more sustainable alternatives? The researchers will use interviews, focus groups and kitchen 'go-alongs' as well as make a comparison of marketing materials and advertising practices.

Project leader: Professor Peter Jackson, University of Sheffield

Researchers from CFK
Maria Fuentes, business administration
Helene Brembeck, professor ethnology

ERAnet project, Swedish part is funded by the Swedish Research Council Formas, 2014-2016

Page Manager: Henric Karlsson |Last update: 4/15/2016

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