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Why we do not act sustainable (even though we want to) - clues from consumption diaries

News: Oct 19, 2017

How and why do we shop? Central questions if you want to influence consumers to behave more sustainable. In a search for answers, Magdalena Petersson McIntyre and Anna Wester have analyzed a unique material consisting of consumption diaries in which people reflect on their own consumption. In this post at GRI-bloggen they discuss what they found.


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